{"id":12566,"date":"2025-09-29T00:04:27","date_gmt":"2025-09-29T00:04:27","guid":{"rendered":"https:\/\/mediagrowth.io\/facebook-video-views-how-vertical-video-and-comments-impact-distribution\/"},"modified":"2025-10-10T15:27:24","modified_gmt":"2025-10-10T15:27:24","slug":"facebook-%e8%a7%86%e9%a2%91%e8%a7%82%e7%9c%8b%e6%ac%a1%e6%95%b0","status":"publish","type":"post","link":"https:\/\/mediagrowth.io\/zh-hans\/%e5%9c%a8-facebook-%e4%b8%8a\/facebook-%e8%a7%86%e9%a2%91%e8%a7%82%e7%9c%8b%e6%ac%a1%e6%95%b0\/","title":{"rendered":"Facebook \u89c6\u9891\u89c2\u770b\u91cf\uff1a\u5782\u76f4\u89c6\u9891\u548c\u8bc4\u8bba\u5982\u4f55\u5f71\u54cd\u5206\u53d1"},"content":{"rendered":"

 <\/p>\n

Facebook \u89c6\u9891\u89c2\u770b\u6b21\u6570\uff1a\u7ad6\u5c4f\u89c6\u9891\u4e0e\u8bc4\u8bba\u5982\u4f55\u5f71\u54cd\u5206\u53d1<\/h1>\n

Facebook \u89c6\u9891\u89c2\u770b\u6b21\u6570 \u4f1a\u5728\u4f60\u7684\u5185\u5bb9\u8d34\u5408\u79fb\u52a8\u7aef\u89c2\u770b\u4e60\u60ef\u3001\u5e76\u4e14\u8bc4\u8bba\u80fd\u5f15\u53d1\u771f\u5b9e\u6765\u56de\u4e92\u52a8\u65f6\u589e\u957f\u3002\u539f\u56e0\u5982\u4e0b\uff1aFacebook \u73b0\u5df2\u63d0\u4f9b\u7edf\u4e00\u7684\u7ad6\u5c4f\u5168\u5c4f\u64ad\u653e\u5668\uff0c\u66f4\u504f\u597d\u83b7\u5f97\u53cd\u5e94\u3001\u5bf9\u8bdd \u4e0e\u5206\u4eab\u7684\u89c6\u9891\u3002Meta \u7684\u5185\u5bb9\u5206\u53d1\u6307\u5357\u4e5f\u4f1a\u964d\u4f4e\u4f4e\u8d28\u91cf\u6216\u63a5\u8fd1\u653f\u7b56\u8fb9\u754c\u5185\u5bb9\u7684\u89e6\u8fbe\uff0c\u6240\u4ee5\u521b\u610f\u53d6\u820d\u4e0e\u8bc4\u8bba\u8fd0\u8425\u540c\u7b49\u91cd\u8981\u3002<\/p>\n

<\/p>\n

\u5f53\u4e0b Facebook \u89c6\u9891\u89c2\u770b\u6b21\u6570\u5728\u4f20\u9012\u4ec0\u4e48\u4fe1\u53f7<\/h2>\n

Facebook \u4fe1\u606f\u6d41\u4e0e\u89c6\u9891\u6392\u540d\u4f1a\u6839\u636e\u8bf8\u591a\u4fe1\u53f7\u9884\u6d4b\u6bcf\u4e2a\u4eba\u6700\u770b\u91cd\u7684\u5185\u5bb9\uff1a\u89c2\u770b\u65f6\u957f\u3001\u91cd\u64ad\u3001\u53cd\u5e94\u3001\u5206\u4eab\u3001\u8bc4\u8bba\u3001\u9690\u85cf\u4e0e\u8c03\u67e5\u53cd\u9988\u3002\u7cfb\u7edf\u5361\u7247\u4e0e\u5de5\u7a0b\u6587\u7ae0\u89e3\u91ca\u4e86\u6392\u540d\u5982\u4f55\u901a\u8fc7\u5efa\u6a21\u53ef\u80fd\u7684\u4e92\u52a8\u4e0e\u957f\u671f\u4ef7\u503c\uff0c\u628a\u6570\u5341\u4ebf\u5019\u9009\u7f29\u5c0f\u5230\u7528\u6237\u770b\u5230\u7684\u51e0\u767e\u6761\uff0c\u5e76\u8fdb\u884c\u683c\u5f0f\u6df7\u6392\u4ee5\u5e73\u8861\u4f53\u9a8c\u3002\u5bf9\u521b\u4f5c\u8005\u7684\u7ed3\u8bba\u5f88\u7b80\u5355\uff1a\u80fd\u6293\u4f4f\u6ce8\u610f\u529b\u5e76\u5f15\u53d1\u5bf9\u8bdd\u7684\u89c6\u9891\uff0c\u66f4\u5bb9\u6613\u83b7\u5f97\u5206\u53d1\u3002<\/p>\n

\u4fe1\u606f\u6d41\u6392\u540d\u4f1a\u4f18\u5316\u7528\u6237\u8ba4\u4e3a\u201c\u503c\u5f97\u82b1\u65f6\u95f4\u201d\u7684\u52a8\u4f5c\uff0c\u5305\u62ec\u5bf9\u8bdd\u4e0e\u5206\u4eab\u3002\u53c2\u89c1\u5b98\u65b9\u4fe1\u606f\u6d41\u4e0e\u6392\u540d\u8bf4\u660e\u3002
\n \u672a\u8bfb\u4e0e\u4e92\u52a8\u201c\u5192\u6ce1\uff08bumping\uff09\u201d\u5728\u65b0\u8bc4\u8bba\u5f15\u53d1\u8ba8\u8bba\u65f6\u4f1a\u91cd\u65b0\u5524\u8d77\u5e16\u5b50\uff0c\u5f53\u4f60\u7684\u5f71\u7247\u9a71\u52a8\u56de\u590d\u65f6\uff0c\u6709\u52a9\u4e8e\u6269\u5927\u5206\u53d1\u3002<\/p>\n

\u7ad6\u5c4f\u89c6\u9891\u5df2\u662f\u9ed8\u8ba4\u753b\u5e03<\/h2>\n

Facebook \u516c\u5e03\u4e86\u5347\u7ea7\u64ad\u653e\u5668\uff1a\u89c6\u9891\u4f1a\u4ee5\u7ad6\u5c4f\u5168\u5c4f\u6253\u5f00\uff0c\u5e76\u63a8\u8350\u6700\u76f8\u5173\u7684\u89c6\u9891\uff0c\u65e0\u8bba\u662f\u5426\u4e3a Reels\u3002\u5efa\u8bae\u5f88\u76f4\u63a5\uff1a\u4ee5 9:16 \u62cd\u6444\u6216\u91cd\u6784\u3001\u8bbe\u7f6e\u6e05\u6670\u7684\u5f00\u573a\u94a9\u5b50\u3001\u6309\u79fb\u52a8\u7aef\u6765\u521b\u4f5c\u3002\u957f\u89c6\u9891\u4f9d\u7136\u53ef\u53d1\uff0c\u4f46\u7cfb\u7edf\u4f1a\u6295\u653e\u66f4\u591a Reels \u4ee5\u6ee1\u8db3\u9700\u6c42\u3002<\/p>\n

\u4ee5 9:16 \u5f55\u5236\u4ee5\u5339\u914d\u5168\u5c4f\u64ad\u653e\u5668\u3002Meta \u6307\u51fa\u79fb\u52a8\u7aef\u4ee5\u7ad6\u5c4f\u89c2\u770b\u4e3a\u4e3b\u3002
\n \u53ea\u8981\u80fd\u5e26\u52a8\u4e92\u52a8\uff0cReels \u4e0e\u957f\u89c6\u9891\u90fd\u80fd\u83b7\u5f97\u5206\u53d1\uff1b\u683c\u5f0f\u4e0d\u5982\u53cd\u9988\u91cd\u8981\u3002
\n \u5b98\u65b9\u89c4\u683c\u652f\u6301 16:9 \u5230 9:16 \u5404\u7c7b\u6bd4\u4f8b\uff0c\u4f46\u5728\u624b\u673a\u4e0a\u7ad6\u5c4f\u66f4\u6613\u89c2\u770b\u3002<\/p>\n

\u5b9e\u64cd\u8981\u70b9\uff1a\u5982\u679c\u7d20\u6750\u4e0d\u662f\u7ad6\u5c4f\uff0c\u81f3\u5c11\u88c1\u6210 4:5 \u6216\u7528\u667a\u80fd\u88c1\u5207\uff0c\u5e76\u52a0\u5b57\u5e55\uff0c\u7167\u987e\u9759\u97f3\u89c2\u770b\u7684\u7528\u6237\u3002<\/p>\n

\u8bc4\u8bba\u662f\u5206\u53d1\u5f15\u64ce<\/h2>\n

2018 \u5e74\u8d77\uff0cFacebook \u5c06\u4fe1\u606f\u6d41\u8f6c\u5411\u201c\u6709\u610f\u4e49\u7684\u4e92\u52a8\u201d\uff0c\u4f18\u5148\u90a3\u4e9b\u80fd\u6fc0\u53d1\u4eba\u4e0e\u4eba\u4ea4\u6d41\u7684\u5e16\u5b50\uff0c\u8fd9\u540c\u6837\u9002\u7528\u4e8e\u89c6\u9891\u3002\u5f53\u4f60\u7684\u77ed\u7247\u83b7\u5f97\u8bc4\u8bba\u4e0e\u8bc4\u8bba\u4e2d\u7684\u6765\u56de\u5bf9\u8bdd\uff0c\u6392\u540d\u4f1a\u5b66\u4e60\u5230\u5b83\u80fd\u521b\u9020\u4ef7\u503c\uff0c\u4ece\u800c\u66f4\u5e7f\u6cdb\u5c55\u793a\u3002Facebook \u4e5f\u4f1a\u4e3a\u8bc4\u8bba\u6392\u5e8f\u4ee5\u5448\u73b0\u66f4\u6709\u4ef7\u503c\u7684\u89c2\u70b9\u3002\u4f60\u63d0\u51fa\u4f18\u8d28\u8bdd\u9898\u3001\u5feb\u901f\u54cd\u5e94\u5e76\u7ef4\u62a4\u6587\u660e\u8ba8\u8bba\uff0c\u5c31\u5728\u589e\u5f3a\u6709\u52a9\u89e6\u8fbe\u7684\u4fe1\u53f7\u3002<\/p>\n

\u4e3a\u6765\u56de\u4e92\u52a8\u800c\u8bbe\u8ba1\u3002\u5728\u9996\u8bc4\u4e0e\u753b\u9762\u5185\u63d0\u51fa\u53ca\u65f6\u800c\u5177\u4f53\u7684\u95ee\u9898\u3002
\n \u4ee5\u521b\u4f5c\u8005\u8eab\u4efd\u56de\u590d\u3002\u6bcf\u4e00\u6b21\u521b\u4f5c\u8005\u56de\u590d\u90fd\u80fd\u91cd\u542f\u6ce8\u610f\u529b\uff0c\u7ef4\u6301\u4e32\u5e16\u6d3b\u8dc3\u3002
\n \u5feb\u901f\u5ba1\u6838\u3002\u9690\u85cf\u5783\u573e\u4fe1\u606f\u3001\u79fb\u9664\u8bf1\u5bfc\uff0c\u4fdd\u6301\u53cb\u597d\u8bed\u6c14\u3002\u4f4e\u8d28\u91cf\u8bc4\u8bba\u4f1a\u4f24\u5bb3\u8868\u73b0\u3002<\/p>\n

Facebook \u5185\u5bb9\u5206\u53d1\u6307\u5357\uff1a\u62a4\u680f<\/h2>\n

\u95ee\u9898\u5185\u5bb9\u6216\u4f4e\u8d28\u91cf\u5185\u5bb9\u7684\u5206\u53d1\u4f1a\u88ab\u4e0b\u8c03\uff0c\u5305\u62ec\u6807\u9898\u515a\u94fe\u63a5\u3001\u4e92\u52a8\u8bf1\u5bfc\uff0c\u4ee5\u53ca\u88ab\u4e8b\u5b9e\u6838\u67e5\u5224\u5b9a\u4e3a\u4e0d\u5b9e\u7684\u5185\u5bb9\u3002\u53ef\u80fd\u8fdd\u53cd\u793e\u533a\u6807\u51c6\u7684\u5185\u5bb9\u5728\u5ba1\u6838\u671f\u95f4\u4e5f\u4f1a\u964d\u4f4e\u5206\u53d1\u3002\u7528\u9ad8\u8d28\u91cf\u4e0e\u5b89\u5168\u57fa\u7ebf\u521b\u4f5c\uff0c\u786e\u4fdd\u89c6\u9891\u6709\u8d44\u683c\u83b7\u5f97\u6700\u5927\u89e6\u8fbe\u3002<\/p>\n

\u907f\u514d\u4e92\u52a8\u8bf1\u5bfc\uff0c\u6bd4\u5982\u201c\u540c\u610f\u5c31\u6253 YES\u201d\u3002\u8fd9\u4f1a\u89e6\u53d1\u964d\u6743\u3002
\n \u53d1\u5e03\u539f\u521b\u89c6\u9891\uff0c\u907f\u514d\u8bef\u5bfc\u6027\u526a\u8f91\u6216\u8bf4\u6cd5\u3002\u88ab\u6838\u67e5\u4e0d\u5b9e\u4f1a\u4e22\u5931\u89e6\u8fbe\u3002
\n \u7528\u8bcd\u4e0e\u753b\u9762\u4fdd\u6301\u54c1\u724c\u5b89\u5168\uff0c\u907f\u514d\u89e6\u53d1\u4e2a\u6027\u5316\u964d\u6743\u3002<\/p>\n

\u84dd\u56fe\uff1a\u53d1\u5e03\u80fd\u83b7\u5f97\u8bc4\u8bba\u7684\u7ad6\u5c4f\u89c6\u9891<\/h2>\n

3 \u79d2\u5185\u8bbe\u94a9\u5b50\u3002 \u7528\u753b\u9762\u4e0e\u5b57\u5e55\u5448\u73b0\u89c2\u770b\u6536\u76ca\uff0c\u4fdd\u6301\u753b\u9762\u6709\u52a8\u52bf\u3002
\n 9:16 \u6784\u56fe\u3002 \u7ad6\u5c4f\u7a81\u51fa\u5934\u90e8\u4e0e\u624b\u90e8\uff0c\u4eba\u7269\u59cb\u7ec8\u5728\u5b89\u5168\u533a\u57df\u3002
\n \u539f\u751f\u5b57\u5e55\u3002 \u70e7\u5236\u5b57\u5e55\u5e76\u6309\u5c0f\u5c4f\u53ef\u8bfb\u6027\u8bbe\u8ba1\u6837\u5f0f\u3002
\n \u53ea\u95ee\u4e00\u4e2a\u5177\u4f53\u95ee\u9898\u3002 \u5c4f\u5185\u4e0e\u9996\u8bc4\u540c\u6b65\u5448\u73b0\uff0c\u62d2\u7edd\u8bf1\u5bfc\u3002
\n 30 \u5206\u949f\u5185\u7b54\u590d\u70ed\u70b9\u8bc4\u8bba\u3002 \u7b80\u77ed\u6709\u7528\u3001\u53ef@\u76f8\u5173\u7528\u6237\uff0c\u5e76\u7f6e\u9876\u6700\u4f73\u793e\u533a\u8bc4\u8bba\u3002
\n 2 \u5c0f\u65f6\u5185\u4e8c\u6b21\u5206\u53d1\u3002 \u8f6c\u53d1\u5230\u65f6\u95f4\u7ebf\u4e0e\u6545\u4e8b\uff0c\u8986\u76d6\u665a\u95f4\u6ed1\u5c4f\u4eba\u7fa4\u3002
\n \u53d1\u5e03\u201c\u56de\u590d\u77ed\u7247\u201d\u3002 \u5c06\u9ad8\u4fe1\u53f7\u8bc4\u8bba\u505a\u6210 10\u201320 \u79d2\u7684\u8ddf\u8fdb\u89c6\u9891\uff0c\u5ef6\u957f\u8ba8\u8bba\u4e0e\u4f1a\u8bdd\u65f6\u957f\u3002<\/p>\n

\u80fd\u589e\u957f Facebook \u89c6\u9891\u89c2\u770b\u6b21\u6570\u7684\u521b\u610f\u683c\u5f0f<\/h2>\n

\u6781\u901f\u8bb2\u6e05\uff1a 30\u201360 \u79d2\u3002\u95ee\u9898 \u2192 \u6b65\u9aa4 1\u20132\u20133 \u2192 \u7ed3\u679c\u3002\u6536\u5c3e\u7528\u4e00\u4e2a\u53cd\u95ee\u4ed6\u4eec\u7684\u5904\u5883\u3002
\n \u5c55\u793a\u89e3\u51b3\uff1a \u7ad6\u5c4f\u524d\u540e\u5bf9\u6bd4\u6f14\u793a\u3002\u7528\u5206\u5c4f\u6807\u7b7e\u8ba9\u9759\u97f3\u4e5f\u80fd\u770b\u61c2\u3002
\n \u8c23\u8a00\u6838\u9a8c\uff1a \u6bcf\u6761\u89c6\u9891\u53ea\u89e3\u91ca\u4e00\u4e2a\u8bf4\u6cd5\u3002\u753b\u9762\u6807\u6ce8\u6765\u6e90\u3001\u8bf4\u660e\u94fe\u63a5\u653e\u5728\u6587\u6848\u91cc\uff0c\u5e76\u95ee\u201c\u4e0b\u4e00\u4e2a\u8981\u6d4b\u4ec0\u4e48\uff1f\u201d
\n \u8bc4\u8bba\u4e0a\u955c\uff1a \u76f4\u63a5\u5f55\u5236\u5bf9\u67d0\u4f4d\u89c2\u4f17\u8bc4\u8bba\u7684\u56de\u7b54\u3002\u753b\u9762\u7f72\u540d\u4ee5\u5956\u52b1\u53c2\u4e0e\u3002
\n \u77ed\u573a\u76f4\u64ad\uff1a 10 \u5206\u949f\u76f4\u64ad\uff0c\u9884\u8bbe 3 \u4e2a\u677f\u5757\u3002\u76f4\u64ad\u5e73\u5747\u80fd\u5e26\u6765\u66f4\u591a\u4e92\u52a8\uff0c\u4e5f\u62ac\u5347\u540e\u7eed VOD \u53d1\u73b0\u3002<\/p>\n

\u5f71\u54cd\u5206\u53d1\u7684\u5206\u6790\u6307\u6807<\/h2>\n

\u6bcf\u6b21\u4e0a\u4f20\u540e\u90fd\u68c0\u67e5\u8fd9\u4e9b\u6570\u636e\uff0c\u5e76\u636e\u6b64\u8c03\u6574\u4e0b\u4e00\u652f\u89c6\u9891\u3002<\/p>\n

3 \u79d2 \/ 1 \u5206\u949f\u89c2\u770b\uff1a \u68c0\u67e5\u5f00\u573a\u94a9\u5b50\u4e0e\u65e9\u671f\u7559\u5b58\u3002
\n \u53d7\u4f17\u7559\u5b58\u66f2\u7ebf\uff1a \u6807\u8bb0\u7cbe\u786e\u7684\u6d41\u5931\u4e0e\u5cf0\u503c\u70b9\uff0c\u6309\u6b64\u5220\u6539\u6216\u79fb\u52a8\u7247\u6bb5\u3002
\n \u5e73\u5747\u89c2\u770b\u65f6\u957f\uff1a \u7a33\u5b9a\u4e0b\u964d\u4e14\u65f6\u957f\u66f4\u957f\uff0c\u4f18\u4e8e\u77ed\u6682\u62c9\u9ad8\u540e\u5feb\u901f\u79bb\u5f00\u3002
\n \u6bcf\u5343\u6b21\u64ad\u653e\u8bc4\u8bba\u6570\uff1a \u8ddf\u8e2a\u8bc4\u8bba\u7387\uff1b\u4f4e\u5c31\u4f18\u5316\u63d0\u95ee\u4e0e\u521b\u4f5c\u8005\u56de\u590d\u3002
\n \u9690\u85cf\u4e0e\u201c \u4e0d\u611f\u5174\u8da3 \u201d\u4fe1\u53f7\uff1a \u82e5\u4e0a\u5347\uff0c\u68c0\u67e5\u8bdd\u9898\u6216\u8bed\u6c14\u662f\u5426\u4e0e\u53d7\u4f17\u4e0d\u5339\u914d\u3002<\/p>\n

\u4e0d\u9760\u8bf1\u5bfc\u4e5f\u80fd\u63d0\u5347\u89c2\u770b\u7684\u8bc4\u8bba\u7b56\u7565<\/h2>\n

\u7528\u95ee\u9898\u5f15\u5bfc\u7b80\u77ed\u6545\u4e8b\u4e0e\u89c2\u70b9\uff0c\u907f\u514d\u4e8c\u5143\u201c\u662f\/\u5426\u201d\u3002\u786e\u4fdd\u95ee\u9898\u7d27\u6263\u89c6\u9891\u7684\u6838\u5fc3\u6536\u76ca\u3002<\/p>\n

\u201c\u4e0a\u5468\u4f60\u8bd5\u8fc7\u7684\u3001\u6548\u679c\u6700\u597d\u7684\u505a\u6cd5\u662f\u4ec0\u4e48\uff1f\u201d
\n \u201c\u5982\u679c\u53ea\u80fd\u5148\u6539\u4e00\u4e2a\u8bbe\u7f6e\uff0c\u4f60\u4f1a\u9009\u54ea\u4e00\u4e2a\uff1f\u201d
\n \u201c\u4f60\u5728\u54ea\u91cc\u6301\u4e0d\u540c\u610f\u89c1\uff1f\u4e3a\u4ec0\u4e48\uff1f\u201d<\/p>\n

\u968f\u540e\u7ed9\u51fa\u4e0a\u4e0b\u6587\u6216\u8d44\u6e90\u3002\u8f6e\u6362\u56de\u590d\u5f62\u5f0f\uff1a\u7eaf\u6587\u672c\u3001\u8868\u60c5+\u4e00\u53e5\u8bdd\u3001\u6307\u5411\u8d44\u6599\u7684\u94fe\u63a5\uff0c\u6216 10\u201320 \u79d2\u56de\u590d\u89c6\u9891\u3002\u7f6e\u9876\u80fd\u4e3a\u540e\u6765\u8005\u603b\u7ed3\u8981\u70b9\u7684\u8bc4\u8bba\u3002<\/p>\n

\u8d28\u91cf\u4e0e\u5b89\u5168\u6e05\u5355<\/h2>\n

\u4ec5\u7528\u539f\u521b\u6216\u6388\u6743\u7d20\u6750\uff1b\u9700\u8981\u65f6\u9644\u4e0a\u7f72\u540d\u3002
\n \u4e0d\u505a\u8bc4\u8bba\/\u6295\u7968\/\u5206\u4eab\u8bf1\u5bfc\uff1b\u6539\u7528\u771f\u5b9e\u95ee\u9898\u3002
\n \u4e8b\u5b9e\u8981\u6e05\u695a\uff1b\u6d89\u53ca\u8bba\u65ad\u65f6\uff0c\u5728\u6587\u6848\u6216\u753b\u9762\u6807\u6ce8\u53ef\u4fe1\u6765\u6e90\u3002
\n \u8bed\u8a00\u4e0e\u753b\u9762\u4fdd\u6301\u54c1\u724c\u5b89\u5168\uff1b\u907f\u514d\u8fb9\u7f18\u5185\u5bb9\u5f15\u53d1\u4e2a\u6027\u5316\u964d\u6743\u3002
\n \u79ef\u6781\u5ba1\u6838\uff1b\u79fb\u9664\u5783\u573e\u4fe1\u606f\u5e76\u53ca\u65f6\u5904\u7406\u4e3e\u62a5\u3002<\/p>\n

\u53d1\u5e03\u8282\u594f\u3001\u8de8\u5e73\u53f0\u53d1\u5e03\u4e0e\u65b0\u7248\u89c6\u9891\u6807\u7b7e\u9875<\/h2>\n

Facebook \u5c06 Reels\u3001\u957f\u89c6\u9891\u4e0e\u76f4\u64ad\u7edf\u4e00\u5230\u4e00\u4e2a\u89c6\u9891\u6807\u7b7e\u9875\uff08\u7ad6\u5c4f UI\uff09\u3002\u7528\u6237\u53ef\u4ee5\u5728 Facebook \u4e0a\u5bf9\u63a8\u8350\u7684 Instagram Reels \u8bc4\u8bba\uff0c\u4f7f\u4e32\u5e16\u5728\u8de8\u5e73\u53f0\u4e2d\u4fdd\u6301\u6d3b\u8dc3\u3002\u5584\u7528\u8fd9\u4e00\u70b9\uff1a\u8de8\u53d1\u7ad6\u5c4f\u77ed\u7247\uff0c\u518d\u53d1\u5e03\u4e00\u7248\u4e3a Facebook \u53d7\u4f17\u52a0\u4e86\u80cc\u666f\u7684\u539f\u751f\u526a\u8f91\u3002\u7528\u7b80\u5355\u7684\u8282\u594f\u8ba9\u53d7\u4f17\u5f62\u6210\u9884\u671f\uff1a\u6bcf\u5468\u4e24\u6761\u7ad6\u5c4f + \u4e00\u573a\u76f4\u64ad\u6216\u4e00\u6761\u957f VOD\u3002<\/p>\n

\u672a\u6765 4 \u5468\u7684\u5206\u6b65\u4e0a\u7ebf\u8ba1\u5212<\/h2>\n

\u7b2c 1 \u5468\uff1a\u628a\u4e09\u6761\u8868\u73b0\u6700\u4f73\u7684\u5e16\u5b50\u8f6c\u6210 30\u201360 \u79d2 9:16 \u7ad6\u5c4f\u5e76\u70e7\u5236\u5b57\u5e55\u3002\u5468\u4e00\/\u4e09\/\u4e94\u53d1\u5e03\u3002\u6bcf\u6761\u52a0\u4e00\u4e2a\u65b0\u95ee\u9898\u300230 \u5206\u949f\u5185\u56de\u590d\u3002
\n \u7b2c 2 \u5468\uff1a\u4ece\u5e38\u89c1\u95ee\u9898\u5f55\u4e24\u6761\u539f\u751f\u7ad6\u5c4f\u8bb2\u89e3\uff1b\u76f4\u64ad 15 \u5206\u949f\uff1b\u4ece\u89c2\u4f17\u95ee\u9898\u505a\u4e00\u6761\u56de\u590d\u77ed\u7247\u3002
\n \u7b2c 3 \u5468\uff1a\u540c\u9898 A\/B \u4e24\u4e2a\u5f00\u573a\u94a9\u5b50\uff1b\u4e2d\u6bb5\u4e0e\u7ed3\u5c3e\u4e00\u81f4\u3002\u4ee5 1 \u5206\u949f\u89c2\u770b\u4e0e\u8bc4\u8bba\u7387\u9009\u4f18\u3002
\n \u7b2c 4 \u5468\uff1a\u505a\u201c\u64ad\u653e\u5217\u8868\u201d\u4e32\u5e16\u3002\u53d1\u7b2c 1 \u6761\u65f6\u7f6e\u9876\u4e0b\u4e00\u6761\u7684\u53d1\u5e03\u65f6\u95f4\u4e0e\u8bdd\u9898\uff0c\u7528\u7f6e\u9876\u628a\u7b2c 2\/3 \u6761\u4e32\u8d77\u6765\u3002<\/p>\n

MediaGrowth\uff1a\u8d77\u6b65\u66f4\u5feb\uff0c\u59cb\u7ec8\u5b89\u5168<\/h2>\n

\u4f60\u7684\u56e2\u961f\u53ef\u4ee5\u5728\u6570\u65e5\u5185\u5b8c\u5584\u5236\u4f5c\u3001\u8282\u594f\u4e0e\u62a5\u8868\uff0c\u800c\u975e\u6570\u6708\u3002\u9605\u8bfb\u6700\u65b0\u6280\u5de7\u8bf7\u8bbf\u95ee MediaGrowth \u535a\u5ba2<\/a>\uff0c\u5e76\u6309\u4e0a\u65b9\u6e05\u5355\u5236\u5b9a\u4f60\u7684\u8ba1\u5212\u3002\u6211\u4eec\u7684 Facebook \u670d\u52a1\u89c1 \u8fd9\u91cc<\/a>\u3001\u9875\u9762\u70b9\u8d5e<\/a> \u6216 \u89c6\u9891\u89c2\u770b<\/a>\u3002\u5982\u9700\u9009\u62e9\u76ee\u6807\u6216\u8bc4\u8bba\u534f\u52a9\uff0c\u8bf7\u901a\u8fc7 MediaGrowth<\/a> \u6216\u7ad9\u5185\u8054\u7cfb\u65b9\u5f0f\u8054\u7edc\u6211\u4eec\u3002\u6211\u4eec\u7edd\u4e0d\u4f1a\u7d22\u8981\u4f60\u7684\u5bc6\u7801\uff1b\u4ed8\u6b3e\u901a\u8fc7 Stripe \u6216\u52a0\u5bc6\u8d27\u5e01\u5b89\u5168\u5b8c\u6210\u3002<\/p>\n

\u5e38\u89c1\u95ee\u7b54<\/h2>\n

\u7ad6\u5c4f\u89c6\u9891\u4e00\u5b9a\u66f4\u597d\u5417\uff1f
\n\u7ad6\u5c4f\u7b26\u5408\u624b\u673a\u63e1\u6301\u59ff\u52bf\uff0c\u4e5f\u662f\u9ed8\u8ba4\u64ad\u653e\u5668\u5f62\u6001\uff0c\u66f4\u5bb9\u6613\u83b7\u5f97\u89c2\u770b\u65f6\u957f\u4e0e\u8bc4\u8bba\u3002\u957f\u89c6\u9891\u540c\u6837\u6709\u6548\uff0c\u4f46 9:16 \u80fd\u51cf\u5c11\u6469\u64e6\u3002<\/p>\n

\u9700\u8981\u591a\u5c11\u8bc4\u8bba\u624d\u6709\u89e6\u8fbe\uff1f
\n\u6ca1\u6709\u56fa\u5b9a\u9608\u503c\u3002\u6392\u540d\u4f1a\u770b\u8bc4\u8bba\u7387\u4e0e\u8d28\u91cf\u7684\u4e0a\u4e0b\u6587\u3002\u7528\u80fd\u5f15\u53d1\u6765\u56de\u7684\u63d0\u95ee\uff0c\u5e76\u4ee5\u521b\u4f5c\u8005\u8eab\u4efd\u56de\u590d\u3002<\/p>\n

\u53ef\u4ee5\u76f4\u63a5\u8f6c\u53d1\u6a2a\u5c4f YouTube \u526a\u8f91\u5417\uff1f
\n\u53ef\u4ee5\uff0c\u4f46\u4fdd\u7559\u9ed1\u8fb9\u901a\u5e38\u4f1a\u964d\u4f4e\u89c2\u770b\u65f6\u957f\u3002\u8bf7\u91cd\u6784\u4e3a 9:16\uff0c\u5e76\u8bbe\u8ba1\u5f3a\u94a9\u5b50\u7684\u5f00\u573a\u3002<\/p>\n

\u5916\u90e8\u53c2\u8003<\/h2>\n

Facebook \u4fe1\u606f\u6d41\uff1a\u6392\u540d\u5982\u4f55\u5de5\u4f5c<\/a>
\n \u4fe1\u606f\u6d41\u6392\u540d\u5982\u4f55\u9884\u6d4b\u76f8\u5173\u6027<\/a>
\n \u5982\u4f55\u5728 Facebook \u89c6\u9891\u4e2d\u6301\u7eed\u6210\u529f<\/a>
\n Facebook \u89c6\u9891\u4f53\u9a8c\u6301\u7eed\u63d0\u5347<\/a>
\n \u4f1a\u88ab\u964d\u6743\u7684\u5185\u5bb9\u7c7b\u578b<\/a>
\n \u7ecf\u6838\u67e5\u7684\u4e0d\u5b9e\u4fe1\u606f<\/a>
\n Meta \u89c6\u9891\u89c4\u683c<\/a>
\n \u4fe1\u606f\u6d41\u8bc4\u8bba\u6392\u5e8f<\/a>
\n \u201c\u6709\u610f\u4e49\u7684\u4e92\u52a8\u201d\u66f4\u65b0<\/a>
\n \u7528\u8c03\u67e5\u63d0\u5347\u4e2a\u6027\u5316<\/a>
\n Facebook \u89c6\u9891\u5206\u53d1\u7cfb\u7edf<\/a>
\n \u89c6\u9891\u6307\u6807\u4e0e\u7559\u5b58<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Facebook \u89c6\u9891\u89c2\u770b\u6b21\u6570\uff1a\u7ad6\u5c4f\u89c6 [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":14724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[321],"tags":[],"class_list":["post-12566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category--facebook-"],"yoast_head":"\nFacebook \u89c6\u9891\u89c2\u770b\u6b21\u6570\uff1a\u7ad6\u5c4f\u89c6\u9891\u4e0e\u8bc4\u8bba\u5982\u4f55\u5f71\u54cd\u5206\u53d1<\/title>\n<meta name=\"description\" content=\"Facebook \u89c6\u9891\u89c2\u770b\u6b21\u6570\u4ece\u7ad6\u5c4f\u89c6\u9891\u548c\u80fd\u5f15\u53d1\u5bf9\u8bdd\u7684\u8bc4\u8bba\u5f00\u59cb\u3002\u4e86\u89e3 9:16 \u7ad6\u5c4f\u3001\u8bc4\u8bba\u6392\u5e8f\uff0c\u4ee5\u53ca Meta \u5185\u5bb9\u5206\u53d1\u6307\u5357\u5982\u4f55\u5f71\u54cd\u5728 Facebook \u4e0a\u7684\u89e6\u8fbe\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediagrowth.io\/zh-hans\/%e5%9c%a8-facebook-%e4%b8%8a\/facebook-%e8%a7%86%e9%a2%91%e8%a7%82%e7%9c%8b%e6%ac%a1%e6%95%b0\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook \u89c6\u9891\u89c2\u770b\u91cf\uff1a\u5782\u76f4\u89c6\u9891\u548c\u8bc4\u8bba\u5982\u4f55\u5f71\u54cd\u5206\u53d1\" \/>\n<meta property=\"og:description\" content=\"Facebook \u89c6\u9891\u89c2\u770b\u6b21\u6570\u4ece\u7ad6\u5c4f\u89c6\u9891\u548c\u80fd\u5f15\u53d1\u5bf9\u8bdd\u7684\u8bc4\u8bba\u5f00\u59cb\u3002\u4e86\u89e3 9:16 \u7ad6\u5c4f\u3001\u8bc4\u8bba\u6392\u5e8f\uff0c\u4ee5\u53ca Meta \u5185\u5bb9\u5206\u53d1\u6307\u5357\u5982\u4f55\u5f71\u54cd\u5728 Facebook \u4e0a\u7684\u89e6\u8fbe\u3002\" \/>\n<meta property=\"og:url\" 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